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Donald E Baack

Donald E BaackDonald Baack holds the rank of University Professor of Management at Pittsburg State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, an Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory.

Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He has also published in Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing, and the Journal of Advertising Research.

Dr. Baack has authored Organizational Behavior (Dame), International Business (Glencoe/McGraw-Hill), Integrated Advertising, Promotion, and Marketing Communications (Prentice Hall, with co-author Kenneth D. Clow), and Marketing Management and Cases in Marketing Management (SAGE, also with Kenneth D. Clow). Clow and Baack also wrote the Concise Encyclopedia of Advertising (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled "Ethics Across the Curriculum" for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.
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International Marketing
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07 Feb 2012
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Concise Encyclopedia of Advertising48 %
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01 Apr 2005
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Concise Encyclopedia of Advertising48 %
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29 Mar 2005
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IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications9 % NR
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Integrt Advertsg Promo&Mktg&Ofc Xp Tips3 % NR
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Integrated Advertising, Promotion, and Marketing Communications11 % NR
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30 Jun 2003
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International Marketing4 % NR
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition36 %
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Integrated Advertising, Promotion and Marketing Communications
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International Marketing
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Integrated Advertising, Promotion, and Marketing Communications38 %
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NEW MyLab Marketing with Pearson eText -- Standalone Access Card -- for Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications (2-downloads)
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Integrated Advertising, Promotion, and Marketing Communications
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07 Sep 2014
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Integrated Advertising, Promotion, and Marketing Communications
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07 Sep 2014
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