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Donald E Baack

Donald E BaackDonald Baack holds the rank of University Professor of Management at Pittsburg State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, an Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory.

Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He has also published in Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing, and the Journal of Advertising Research.

Dr. Baack has authored Organizational Behavior (Dame), International Business (Glencoe/McGraw-Hill), Integrated Advertising, Promotion, and Marketing Communications (Prentice Hall, with co-author Kenneth D. Clow), and Marketing Management and Cases in Marketing Management (SAGE, also with Kenneth D. Clow). Clow and Baack also wrote the Concise Encyclopedia of Advertising (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled "Ethics Across the Curriculum" for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.
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Concise Encyclopedia of Advertising48 %
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29 Mar 2005
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International Marketing4 % NR
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04 Dec 2018
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International Marketing
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07 Feb 2012
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Integrated Advertising, Promotion, and Marketing Communications
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27 Feb 2008
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Concise Encyclopedia of Advertising48 %
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01 Apr 2005
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IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion and Marketing Communications9 % NR
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Integrt Advertsg Promo&Mktg&Ofc Xp Tips3 % NR
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28 Jan 2007
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Integrated Advertising, Promotion, and Marketing Communications11 % NR
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Cases in Marketing Management52 % NR
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18 May 2011
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Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition
Publisher: Prentice Hall
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14 Feb 2013
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition36 %
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Integrated Advertising, Promotion and Marketing Communications
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07 May 2003
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International Marketing
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01 Apr 2012
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NEW MyLab Marketing with Pearson eText -- Standalone Access Card -- for Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
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Integrated Advertising, Promotion, and Marketing Communications
Publisher: Pearson
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07 Sep 2014
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Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package
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Integrated Advertising, Promotion and Marketing Communications
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Release:
12 Feb 2009
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English
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