Donald SullDonald Sull is a global expert on strategy and execution in turbulent markets. He is a Senior Lecturer at MIT and was formerly Professor of Strategy and Entrepreneurship at the London Business School. He has published three award-winning books and te best-selling Harvard Business Review articles. The Economist identified his theory of active inertia as an idea that shaped business management over the past century and Fortune listed him among the ten new management gurus. If you would like to find out more from Don about simplifying your business strategy have a look here: https://hbr.org/2012/08/simplify-your-strategy/ Read More Read Less