Ed KellerEd Keller is the CEO of the Keller Fay Group, and has been called one of the most recognized names in word of mouth. The publication of his first book, The Influentials, has been called a seminal moment in the development of word of mouth. He is a pat President of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council. He lives in New York. Read More Read Less