Edwina LuckDr Edwina Luck is a Senior Lecturer within The School of Advertising, Marketing and Public Relations at QUT’s Business School. She has taught for over 20 years within Higher Education. Her research specialist areas include Consumer Behaviour, IMC, Maketing Education, Virtual Social Networks, Not for Profit, Generation Y and is published in these areas. She has attended many International conferences, been interviewed in local and state media and her opinion is sought in aspects of social media. She has participated in expert panels and been a keynote speaker at conferences, speaking on the topic of social media. Edwina has won two coveted QUT Vice Chancellor’s Awards for Excellence in Teaching, Innovation and Partnerships. Read More Read Less