Eleonora PantanoEleonora Pantano is a Lecturer in Marketing at Middlesex University of London (UK). Prior to joining Middlesex in February 2015, she was post doc research fellow at University of Calabria (Italy) and researcher at Technical University of Eindhoven (Te Netherlands). She has a Ph.D. in “Psychology of Programming and Artificial Intelligence” and a Master Degree in Business Engineering. Her research activities explore marketing management and mainly relate to consumers attitude and acceptance towards new technology-based retail settings, and how business and retail models are implemented in terms of innovation and technology management. Her findings appear in numerous international journals such as Journal of Marketing Management , International Journal of Information Management , and Journal of Retailing and Consumer Services (she was also guest editor of two special issues for this journal and got the Certificate of Excellence in Reviewing for 2013). Read More Read Less