Elisabetta AdamiElisabetta Adami, PhD, is Associate Professor in Multimodal Communication at the University of Leeds, UK. Her research in social semiotic multimodal analysis has a current focus on culture, interculturality and translation. She has pblished on sign-making practices in place, on urban visual landscapes and superdiversity; in digital environments, on intercultural digital literacies, aesthetics, interactivity and social media practices; and in face-to-face interaction, in intercultural contexts and deaf-hearing interactions. Her latest volume is Multimodal Communication in Intercultural Interaction (2023, Routledge), co-edited with Ulrike Schroeder and Jennifer Dailey-O’Cain. She is a founding editor of the journal Multimodality & Society (SAGE), former editor and in the editorial board of Visual Communication (SAGE) and Multimodal Communication and leads Multimodality@Leeds. Read More Read Less