Elsir Ali Saad MohamedDr. Elsir Ali Saad Mohamed, born on May 15, 1971, in Khartoum, Sudan, is a prominent figure in the fields of new media technology, journalism, and public relations. Holding Sudanese nationality, he is recognized for his extensive contributions to acaemia, research, and professional practice. Education and Academic Career: Elsir holds a PhD in New Media Technology from the Sudan Academy of Science (2011), where his doctoral research delved into the transformative impact of electronic newspapers on traditional print media. Prior to this, he earned a Master's degree in Journalism and Public Relations (2007) and a Bachelor's degree in the same field (1999) from Omdurman Islamic University. His academic journey has seen him serve as an Associate Professor at Umm Al Quwain University, UAE, where he has been instrumental in shaping the institution's curriculum in new media and related disciplines since 2020. Before this, he held roles as an Assistant Professor at various universities in Sudan and the UAE, including stints as a Visiting Assistant Professor in Bahrain. Professional Experience and Contributions: Beyond academia, Elsir has left an indelible mark in professional spheres. He served as a Senior Officer at the National Information Center in Sudan and as the Head of Department at Al Baraka Insurance CO, demonstrating versatility across diverse sectors. Elsir's expertise extends to media production, evident from his tenure as a Scriptwriter at Sudan National Television and his founding of the Quickstep Media Center. His commitment to excellence in media is reflected in his publications, which explore a wide array of topics, from the role of social media in crises to the integration of artificial intelligence in journalism. Research and Publications: Elsir's scholarly output is prolific, with numerous publications in reputable journals and conferences, both in English and Arabic. His works cover a spectrum of subjects, including the communicative dimension of graphic design, media consumption during crises, and the efficacy of social media in educational contexts. Teaching and Academic Development: In addition to his research endeavors, Elsir is deeply invested in education, having taught a range of courses spanning new media, graphic design, journalism, and public relations. His commitment to advancing educational practices is evidenced by his involvement in course development and his adept use of online teaching tools. Community Engagement and Service: Elsir's dedication extends beyond academia and into community service. He has volunteered as a graphic design instructor, contributed to event planning for charitable causes, and served on various committees, including those related to curriculum development and academic accreditation. Languages and Skills: Fluent in Arabic and proficient in English, Elsir's skill set encompasses a broad spectrum, from new media technologies and UI/UX design to journalism, public relations, and research. Dr. Elsir Ali Saad Mohamed's multifaceted career exemplifies a deep-seated commitment to advancing knowledge, fostering innovation, and making meaningful contributions to academia, industry, and society at large. Read More Read Less