Erik WolfErik Wolf believes that food is a universal language that brings people together. As the founder of the modern food tourism industry and the World Food Travel Association, he has dedicated his career to helping others explore the world's culinary lanscapes.Known for his approachable style and deep expertise, Erik is a highly sought-after speaker, thought leader, and consultant on food and drink tourism. Media outlets like CNN, the BBC, The Wall Street Journal, and many others turn to him as the go-to resource in the field. He has advised global brands such as Disney, Marriott, and American Express, and worked with organizations like UNESCO and the UN World Tourism Organization.During his time leading the World Food Travel Association, Erik launched innovative projects like the Food Travel Monitor research series, the "Taste of Place" podcast, and the Association's PsychoCulinary profiling methodology. He also developed training and certification programs through the World Food Travel Academy.An avid traveler, Erik has lived in countries around the globe, including Australia, Denmark, New Zealand, Singapore, South Africa, Spain, and the United Kingdom. Speaking several languages has allowed him to connect with locals and discover the hidden culinary gems each place has to offer. He loves nothing more than sharing these unique food and drink experiences with others-just don't be surprised if he disappears for hours in a foreign grocery store!Erik is the publisher of Have Fork Will Travel (Kindle Direct, 2015), the definitive guidebook for the food tourism industry, and co-publisher of Contemporary Advances in Food Tourism Management & Marketing (Routledge, 2022) and The Food Tourist (Emerald, 2024). His passion for food and travel is infectious, and he's always eager to help others embark on their own culinary adventures. Read More Read Less