Faidon TheofanidisFaidon Theofanidis is an Associate Professor of Marketing at Australian University – Kuwait. He holds a PhD in Advertising from the University of Piraeus, an MBA in Marketing from Cardiff University, and a BSc in Business Administration from Universiy of Piraeus. From 2003-2010 he was representing the Research Center of Piraeus University at the Board of Directors of the European Network for Social and Economic Research (ENSR), implementing over 30 European research projects. His research interests include Marketing Research, Advertising Research, Consumer Behavior, Digital Marketing and European social and economic policies. He published more than 35 marketing and business articles in peer review international journals and conferences. Read More Read Less