Farzana QuoquabFarzana Quoquab is a senior lecturer at International Business School, UTM. She has received her Doctorate degree from Universiti Kebangsaan Malaysia. She has presented papers at various international and national conferences and published articles i peer-reviewed international journals such as Asian Case Research Journal, Asia Pacific Journal of Marketing and Logistics, International Journal of Economics and Management, International Review of Management and Marketing, Pertanika Journal of Social Sciences & Humanities, International Journal of Business Governance and Ethics, Emerald Emerging Markets Case Studies, Asian Academy of Management Journal and Journal of Islamic Marketing . Since 2008, she has produced several international conference proceedings and book chapters. She is one of the editorial board members of Case Studies in Business and Management and Journal of Economic and Administrative Science . Her current research interest includes Consumer Behavior, Services Marketing, Green & Sustainability Marketing, Social Marketing, Macro Marketing, and Work Ethics & Values. Read More Read Less