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Fatih Sahin

Fatih SahinFatih Sahin , PhD Associate Professor of Marketing Bandirma Onyedi Eylul University, Gonen Vocational School Fatih Sahin is an Associate Professor of Marketing at Bandirma Onyedi Eylul University, where he specializes in consumer behavior, digital maketing, branding, and relationship marketing. His research delves into the evolving dynamics of consumer decision-making in the digital era, with a particular focus on strategic marketing and competitive advantage. With a Doctorate in Business Administration from Dumlupinar University, an MSc in Business Administration from Bahcesehir University, and a Bachelor's in Statistics from Yildiz Technical University, Dr. Şahin brings a strong analytical and strategic perspective to marketing research. Dr. Sahin has authored numerous academic publications, including books, book chapters, and peer-reviewed articles, contributing significantly to the fields of marketing strategy, brand management, and digital transformation. His recent works explore the intersection of technology and consumer behavior, investigating topics such as AI-driven marketing, social media influence, and brand transgressions. As a prolific researcher with over 40 publications and extensive academic collaborations, Dr. Şahin focuses on consumer behavior, besides bridging academic theory with practical industry applications. His latest books, Globalized Consumer Insights in the Digital Era and Navigating the Shifting Landscape of Consumer Behavior. Read More Read Less

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1.
Impacts of Digital Payment Systems on Marketing3 % NR
Publisher: IGI Global
No Review Yet
₹17,385
₹16,863
Binding:
Paperback
Release:
13 Feb 2026
Language:
English
International Edition
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2.
Globalized Consumer Insights in the Digital Era44 % NR
Publisher: IGI Global
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₹22,663
₹12,691
Binding:
Paperback
Release:
05 Mar 2024
Language:
English
International Edition
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3.
Navigating the Shifting Landscape of Consumer Behavior43 % NR
Publisher: IGI Global
No Review Yet
₹19,425
₹11,072
Binding:
Paperback
Release:
07 Feb 2024
Language:
English
International Edition
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4.
Globalized Consumer Insights in the Digital Era44 % NR
Publisher: IGI Global
No Review Yet
₹30,063
₹16,835
Binding:
Hardback
Release:
05 Mar 2024
Language:
English
International Edition
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5.
Ist nachhaltiges Supply Chain Management möglich? Das Konzept der 11 % NR
Publisher: Studylab
No Review Yet
₹6,268
₹5,579
Binding:
Paperback
Release:
13 Oct 2021
Language:
German
International Edition
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9.
Impacts of Digital Payment Systems on Marketing3 % NR
No Review Yet
₹21,045
₹20,414
Binding:
Hardback
Release:
27 Feb 2026
Language:
English
Releasing Soon
This book will be released on 27 Feb 2026.
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10.
Impacts of Digital Payment Systems on Marketing
No Review Yet
₹18,801
Binding:
Digital (delivered electronically)
Release:
27 Feb 2026
Language:
English
Out of Stock
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11.
Globalized Consumer Insights in the Digital Era
Publisher: IGI Global
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₹26,461
Binding:
Digital download and online
Release:
05 Mar 2024
Language:
English
Out of Stock
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12.
Globalized Consumer Insights in the Digital Era
Publisher: IGI Global
No Review Yet
₹26,461
Binding:
Digital download and online
Release:
05 Mar 2024
Language:
English
Out of Stock
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