Fazida Binti KarimFazida Karim is Professor at the School of Management Sciences, Faculty of Business and Management, Universiti Sultan Zainal Abidin (Gong Badak Campus), Malaysia. She holds a Ph.D. (Management) from Universiti Sultan Zainal Abidin, an MBA from Unversti Teknologi MARA, and a B.B.A. (Political Science) from Universiti Islam Antarabangsa. Her research interests include entrepreneurship, social marketing, management, and consumer behavior. Read More Read Less