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1.
Expertensystem zur Beurteilung von Anzeigenwerbung36 %
Expertensystem zur Beurteilung von Anzeigenwerbung
By: Franz-Rudolf Esch
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹5,576
₹3,569
Binding:
Paperback
Release:
01 Oct 1990
Language:
German
Available
Ships within 14-16 Days Explain..
2.
Moderne Markenführung36 %
Moderne Markenführung
By: Franz-Rudolf Esch
Publisher: Gabler
No Review Yet
₹6,084
₹3,894
Binding:
SA
Release:
03 May 2013
Language:
German
Available
Ships within 14-16 Days Explain..
3.
Wirkung integrierter Kommunikation36 %
Wirkung integrierter Kommunikation
By: Franz-Rudolf Esch
Publisher: Deutscher Universitats-Verlag
No Review Yet
₹5,576
₹3,569
Binding:
Paperback
Release:
01 Jan 1998
Language:
German
Available
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4.
Behavioral Branding37 %
Behavioral Branding
By: Joachim Kernstock, Franz-Rudolf Esch, Torsten Tomczak , Andreas Herrmann
Publisher: Gabler
No Review Yet
₹9,125
₹5,749
Binding:
Hardback
Release:
11 Nov 2011
Language:
German
Available
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5.
Corporate Brand Management37 %
Corporate Brand Management
By: Joachim Kernstock, Franz-Rudolf Esch, Torsten Tomczak , Jörn Redler, Tobias Langner
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹9,126
₹5,749
Binding:
Hardback
Release:
18 Jul 2019
Language:
German
Available
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6.
Gabler Lexikon Werbung37 %
Gabler Lexikon Werbung
By: Erika Leischner, Franz-Rudolf Esch, Maria Neumaier, Gerold Behrens
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹9,125
₹5,749
Binding:
Paperback
Release:
25 Dec 2011
Language:
German
Available
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7.
Handbuch Techniken der Kommunikation37 %
Handbuch Techniken der Kommunikation
By: Manfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹15,210
₹9,582
Binding:
Hardback
Release:
19 Jul 2018
Language:
German
Available
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8.
Best Practice der Markenführung37 %
Best Practice der Markenführung
By: Wolfgang Armbrecht, Franz-Rudolf Esch
Publisher: Gabler
No Review Yet
₹9,633
₹6,069
Binding:
Hardback
Release:
28 Oct 2008
Language:
German
Available
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9.
Gabler Lexikon Werbung37 %
Gabler Lexikon Werbung
By: Erika Leischner, Franz-Rudolf Esch, Maria Neumaier, Gerold Behrens
Publisher: Gabler
No Review Yet
₹8,416
₹5,302
Binding:
Hardback
Release:
28 Jun 2001
Language:
German
Available
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10.
Olfaktorische Reize in der Markenkommunikation37 %
Olfaktorische Reize in der Markenkommunikation
By: Jan Eric Rempel, Prof. Dr. Franz-Rudolf Esch
Publisher: Deutscher Universitatsverlag
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₹7,604
₹4,791
Binding:
Paperback
Release:
26 Oct 2006
Language:
German
Available
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11.
Messung und Wirkung von Markenemotionen37 %
Messung und Wirkung von Markenemotionen
By: Thorsten Möll, Prof. Dr. Franz-Rudolf Esch
Publisher: Deutscher Universitatsverlag
No Review Yet
₹7,097
₹4,471
Binding:
Paperback
Release:
23 Aug 2007
Language:
German
Available
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12.
Portfolio-Werbung36 %
Portfolio-Werbung
By: Susanne Goertz, Prof. Dr. Franz-Rudolf Esch
Publisher: Deutscher Universitatsverlag
No Review Yet
₹5,070
₹3,245
Binding:
Paperback
Release:
25 Apr 2007
Language:
German
Available
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13.
Markenbeurteilung bei einzigartigen Produkteigenschaften37 %
Markenbeurteilung bei einzigartigen Produkteigenschaften
By: Rainer Elste, Prof. Dr. Franz-Rudolf Esch
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹7,097
₹4,471
Binding:
Paperback
Release:
12 Mar 2009
Language:
German
Available
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14.
Wirkung integrierter Kommunikation2 % POD/NR
Wirkung integrierter Kommunikation
By: Franz-Rudolf Esch
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹8,749
₹8,574
Binding:
Paperback
Release:
14 Oct 2010
Language:
German
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
Handbuch Strategische Kommunikation3 % POD/NR
Handbuch Strategische Kommunikation
By: Manfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹22,499
₹21,824
Binding:
Hardback
Release:
14 Jun 2016
Language:
German
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
16.
Wirkung von Limited Editions für Marken4 % POD/NR
Wirkung von Limited Editions für Marken
By: Kai Winter, Prof. Dr. Franz-Rudolf Esch
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹6,975
₹6,696
Binding:
Paperback
Release:
28 Apr 2009
Language:
German
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Brand Attachment4 % POD/NR
Brand Attachment
By: Saskia Diehl, Prof. Dr. Franz-Rudolf Esch
Publisher: Springer Fachmedien Wiesbaden
No Review Yet
₹6,975
₹6,696
Binding:
Paperback
Release:
15 Sep 2009
Language:
German
International Edition
Ships within 10-12 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
18.
Handbuch Markenführung
Handbuch Markenführung
By: Franz-Rudolf Esch
Publisher: Springer Gabler
No Review Yet
₹41,699
Binding:
SA
Release:
27 Jun 2019
Language:
German
Out of Stock
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19.
Handbuch Controlling Der Kommunikation
Handbuch Controlling Der Kommunikation
By: Manfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Publisher: Springer Gabler
No Review Yet
₹20,419
Binding:
SA
Release:
03 May 2016
Language:
German
Out of Stock
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20.
Handbuch Instrumente Der Kommunikation
Handbuch Instrumente Der Kommunikation
By: Manfred Bruhn, Franz-Rudolf Esch, Tobias Langner
Publisher: Springer Gabler
No Review Yet
₹21,270
Binding:
SA
Release:
25 Jun 2016
Language:
German
Out of Stock
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