G Radha KrishnaG Radha Krishna holds a Ph.D. in marketing, a bachelor's degree in Electronics and Communications engineering and a master's degree in Business Administration from the Osmania University. He has five years of experience in marketing of electronic indstrial goods to various public and private sector companies in Andhra Pradesh. For the last ten years, he has had varied academic experience in various institutes of India like BITS, Pilani and TA Pai Management Institute. Presently, he is a faculty member at the Icfai Business School. His areas of interest include advertising and consumer behaviour. He has also published and presented many research articles in various national and international journals, and conferences. Read More Read Less