G. Neil MartinDr G. Neil Martin is Reader in Psychology, a Fellow of the RSA, a Chartered Scientist, and Director of the Human Olfaction Laboratory at Middlesex University, UK. He has written several books on psychology and neuroscience, co-authored the first onlie course in introductory psychology in Europe, and has written over 150 articles for The Psychologist, The Times, The Observer and the Annals of Improbable Research, amongst others. His research focuses on the psychology of smell and taste, the perception and understanding of psychology, and the psychology of humour. Read More Read Less