Ganna PogrebnaGanna Pogrebna is Professor at the University of Sydney Business School and lead of the Behavioural Data Science group at the Alan Turing Institute. She is a behavioural data science pioneer, author, educator, and expert in artificial intelligence an strategic decision-making. Her work explores how emerging technologies transform industries, customer experiences, and business models. She advises businesses and governments on AI adoption, innovation strategies, and building digital trust. Read More Read Less