Geoff TuffGeoff Tuff is a Principal at Deloitte and a leader of the firm's Digital Transformation and Applied Design practice. In the past, he led Doblin, the firm's innovation practice, and was a Senior Partner at Monitor Group, serving as a member of its gloal Board of Directors before the company was acquired by Deloitte. He has been with some form of Monitor for over 25 years. Geoff's work centers around helping clients transform their businesses to grow and compete in nontraditional ways. Over the course of his career, Geoff has worked in virtually every industry and he uses that breadth of experience to bring novel insights about how things might operate to clients stuck in industry conventional wisdom. Geoff is valued for his integrative approach to solving problems. He combines deep analytic and strategic expertise with a natural orientation towards approaches embodied in design thinking. He is a frequent speaker and writer on the topic of growth through innovation and has written for a variety of outlets, including the Harvard Business Review. He holds degrees from Dartmouth College and Harvard Business School. Read More Read Less