George PettinicoGeorge Pettinico, PhD, is the Rosenblum Endowed assistant professor of marketing at Plymouth State University in Plymouth, New Hampshire, where he teaches both undergraduate and graduate classes. Professor Pettinico has published several artiles in national business journals, and has presented his research at national conferences, with a particular focus on the intersection of consumers and technology. Before becoming an academic, Professor Pettinico worked for two decades in consumer marketing. Read More Read Less