Gerald MazzalovoThe author is a conscientious observer of society and its consumption patterns. He is a brand specialist.His expertise was built in Europe, America, and Asia through years of top management experience as CEO of renowned luxury brands such as Ferragam, Loewe, Bally, Clergerie, and Jim Thompson.His three-pronged career developed through managing brands and sharing lessons learned from the field through teaching and writing books and articles. Gérald taught at Sasin School of Management (Bangkok), ESSEC, Université Paris-Dauphine, Lyon 2, ISC Paris, Instituto de Empresa (Madrid), Istituto Europeo di Design (Milan), Jiao Tong University (Shanghai), etc. He is a Senior Research Fellow at the Sasin School of Management and consults in strategies, brand management, and education. Based on the belief that brands are complex systems producing meaning, his methodological approach intensively uses semiotics. He is a member of Grupo de Estudio de Semiotica Cultural (GESC Madrid) of the Fundación Ortega-Marañón and of the Cultural Processes Study Group AGORA. More information is available at www.mazzalovo.com. Read More Read Less