Gerard I Nierenberg
Gerard I. Nierenberg, a successful lawyer, pioneered the idea of the "everybody wins" philosophy--now usually referred to as "win-win"--which ensures that all parties benefit from the negotiation. Nierenberg has written twenty best-slling books, including The New Art of Negotiating, and is founder of The Negotiation Institute, which offers state-of-the-art training to professionals around the world.
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