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Glen L Urban

Glen L UrbanGlen L. Urban is David Austin Professor of Management, Emeritus, Professor of Marketing, Emeritus, Dean Emeritus, and Chairman of the MIT Center for Digital Business at MIT.

153 results found
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1.
From Little's Law to Marketing Science
From Little's Law to Marketing Science
By: Glen L. Urban, John R. Hauser
Publisher: MIT Press Ltd
No Review Yet
₹2,716
Binding:
Hardback
Release:
15 Jan 2016
Language:
English
Available
Ships within 8-10 Days Explain..
2.
Pre-test-market Models2 % NR
Pre-test-market Models
By: Glen L Urban, Gerald M Katz
Publisher: Hutson Street Press
No Review Yet
₹2,493
₹2,443
Binding:
Hardback
Release:
22 May 2025
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
3.
Pre-test-market Models11 % NR
Pre-test-market Models
By: Glen L Urban, Gerald M Katz
Publisher: Hutson Street Press
No Review Yet
₹1,405
₹1,250
Binding:
Paperback
Release:
22 May 2025
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
4.
Direct Assessment of Consumer Utility Functions12 % NR
Direct Assessment of Consumer Utility Functions
By: Glen L Urban, JOHN R HAUSER
Publisher: Legare Street Press
No Review Yet
₹1,533
₹1,349
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
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5.
Market Share Rewards to Pioneering Brands12 % NR
Market Share Rewards to Pioneering Brands
By: Glen L Urban, Theresa Carter
Publisher: Legare Street Press
No Review Yet
₹1,405
₹1,236
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
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6.
Introduction to Management Science and Marketing11 % NR
Introduction to Management Science and Marketing
By: Glen L Urban, David Bruce Montgomery
Publisher: Legare Street Press
No Review Yet
₹1,533
₹1,364
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
7.
Direct Assessment of Consumer Utility Functions3 % NR
Direct Assessment of Consumer Utility Functions
By: Glen L Urban, JOHN R HAUSER
Publisher: Legare Street Press
No Review Yet
₹2,771
₹2,688
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
8.
Market Share Rewards to Pioneering Brands2 % NR
Market Share Rewards to Pioneering Brands
By: Glen L Urban, Theresa Carter
Publisher: Legare Street Press
No Review Yet
₹2,493
₹2,443
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
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9.
Introduction to Management Science and Marketing12 % NR
Introduction to Management Science and Marketing
By: Glen L Urban, David Bruce Montgomery
Publisher: Legare Street Press
No Review Yet
₹3,072
₹2,703
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
International Edition
Ships within 12-14 Days Explain..
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10.
Marketing Entry Strategy Formulation2 % POD/NR
Marketing Entry Strategy Formulation
By: Glen L Urban, Sloan School of Management, Philip L Johnson
Publisher: Palala Press
No Review Yet
₹2,771
₹2,716
Binding:
Hardback
Release:
10 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
11.
Sprinter2 % POD/NR
Sprinter
By: Glen L Urban
Publisher: Palala Press
No Review Yet
₹1,661
₹1,628
Binding:
Paperback
Release:
03 Mar 2018
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
12.
Market share rewards to pioneering brands : an empirical analysis and strategic implications...NR
Market share rewards to pioneering brands : an empirical analysis and strategic implications...
By: Glen L Urban
Publisher: HardPress Ltd
No Review Yet
₹1,104
Binding:
Paperback
Release:
20 Dec 2013
Language:
English
International Edition
Ships within 14-16 Days Explain..
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13.
Product Interdependency in new Product Decisions2 % POD/NR
Product Interdependency in new Product Decisions
By: Glen L Urban
Publisher: Palala Press
No Review Yet
₹2,493
₹2,443
Binding:
Hardback
Release:
04 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
14.
Ideas on a Decision-information System for Family Planning3 % POD/NR
Ideas on a Decision-information System for Family Planning
By: Glen L Urban
Publisher: Palala Press
No Review Yet
₹2,771
₹2,688
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
15.
A Model for Strategic Planning of Family Planning Programs3 % POD/NR
A Model for Strategic Planning of Family Planning Programs
By: Glen L Urban
Publisher: Palala Press
No Review Yet
₹2,771
₹2,688
Binding:
Hardback
Release:
11 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
16.
Personal Selling DecisionsPOD/NR
Personal Selling Decisions
By: Glen L Urban, David Bruce Montgomery
Publisher: Sagwan Press
No Review Yet
₹2,863
Binding:
Hardback
Release:
23 Aug 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
SPRINTER mod I3 % POD/NR
SPRINTER mod I
By: Glen L Urban
Publisher: Palala Press
No Review Yet
₹2,771
₹2,688
Binding:
Hardback
Release:
07 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
18.
Market Response Models for the Analysis of new Products3 % POD/NR
Market Response Models for the Analysis of new Products
By: Glen L Urban
Publisher: Palala Press
No Review Yet
₹2,771
₹2,688
Binding:
Hardback
Release:
10 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
19.
An On-line Technique for Estimating and Analyzing Complex Models2 % POD/NR
An On-line Technique for Estimating and Analyzing Complex Models
By: Glen L Urban
Publisher: Palala Press
No Review Yet
₹2,493
₹2,443
Binding:
Hardback
Release:
09 Sep 2015
Language:
English
International Edition
Ships within 16-18 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
20.
A model for product line decisions...NR
A model for product line decisions...
By: Glen L Urban
Publisher: HardPress Ltd
No Review Yet
₹1,229
Binding:
Paperback
Release:
13 Dec 2013
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
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