Greg Paull

Greg Paull is the cofounder of R3, a global consultancy that helps marketers improve effectiveness

and efficiency through better agency management, media performance, and marketing ROI. With more than thirty years of experience across th US, Europe, and Asia, Greg held senior marketing roles prior to establishing R3, working with leading brands such as Coca-Cola, McDonald's, and Procter & Gamble. Originally from Australia, Greg lends his industry knowledge to the media and as a speaker and contributor to industry forums. He is the coauthor of several books, including Global CMO: Best Practice in Marketing Effectiveness & Efficiency Around the World. Greg is committed to raising standards in marketing performance, transparency, and innovation. His work continues to shape how global brands approach growth, customer engagement, and agency collaboration.