Greg Richardsis Professor of Leisure Studies at Tilburg University in the Netherlands. He has led the ATLAS Cultural Tourism Project since its inception in 1991 and published widely in this field, including Cultural Tourism in Europe (1996), Cultural Attractions nd European Tourism (2001), Tourism, Creativty and Development (2007), Cultural Tourism: Global and Local Perspectives and Eventful Cities: Cultural Management and Urban Regeneration (2010). Read More Read Less