Gökhan AkelGökhan Akel is an academic researcher in the Faculty of Economics and Administrative Sciences at Antalya AKEV University. Akel completed his MSc in Marketing at Pamukkale University and his Ph.D. in Business Administration at Aydin Adnan Menderes Uniersity. His research aims at the technology of consumer behaviors and he is interested in experiential marketing, digital marketing, and tourism marketing studies. Read More Read Less