Aki Kamozawa and H. Alexander Talbot, the owners of the consulting business Ideas in Food, have worked with both individual chefs and companies, such as No. 9 Group in Boston, Fourth Wall Restaurants in New York City, Frito Lay, and Unilever.Their company grew out of their blog, ideasinfood.com, which they started in 2004 as a way to record their daily work in restaurant kitchens. They have been featured in the New York Times, Popular Science, Food & Wine, and Saveur and speak regularly at professional conferences around the world. Their blog was selected as Best Culinary Science Blog in the Saveur Best Food Blog Awards 2013.