Heidi LuerraHeidi Luerra is the founder and CEO of RAW: natural born artists, the world's largest independent arts organization. For almost twenty years, Heidi has worked with creatives and artists of all types. Originally a Northern California native, Heidi movd to Los Angeles at age eighteen to fulfill her dream of being a fashion designer, in turn, earning her business stripes the hard way as an independent creative entrepreneur. Over the past decade, Heidi has grown RAW to a worldwide operation in over eighty cities with almost two hundred thousand artists in the RAW community. She currently oversees a team of sixty from RAW headquarters in downtown Los Angeles, where she also lives with her husband (and their bulk order flats of La Croix). The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs (written by a creative entrepreneur who has endured her share of nonsense) is Heidi's first book. Read More Read Less