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Howard Moskowitz

Howard MoskowitzHoward Moskowitz holds a bachelor’s degree from Queens College, New York, Mathematics, Psychology; Phi Beta Kappa, and Ph.D. Harvard University, Experimental Psychology. Dr. Moskowitz has held several academic positions and has a long list of awards.Dr. Moskowitz is the author/co-author of more than 300 papers and books. Some of his books have been bestsellers, like Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them. Read More Read Less

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1.
Understanding the Marketing Exceptionality of Prestige Perfumes28 %
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2.
Applying Mind Genomics to Social Sciences43 % NR
Publisher: IGI Global
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₹15,263
₹8,700
Binding:
Paperback
Release:
13 May 2022
Language:
English
International Edition
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3.
Consumer-based New Product Development for the Food Industry11 % NR
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₹15,000
₹13,350
Binding:
Hardback
Release:
07 Apr 2021
Language:
English
International Edition
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4.
Understanding the Marketing Exceptionality of Prestige Perfumes48 %
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₹7,559
₹3,931
Binding:
Hardback
Release:
27 Mar 2018
Language:
English
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5.
Sensory and Consumer Research in Food Product Design and Development
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6.
Applying Mind Genomics to Social Sciences43 % NR
Publisher: IGI Global
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₹19,888
₹11,336
Binding:
Hardback
Release:
13 May 2022
Language:
English
International Edition
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10.
Concept Research in Food Product Design and Development9 % NR
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₹30,994
₹28,205
Binding:
Hardback
Release:
11 Apr 2005
Language:
English
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12.
An Integrated Approach to New Food Product Development2 % NR
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₹31,875
₹31,238
Binding:
Hardback
Release:
24 Jun 2009
Language:
English
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13.
Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them
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14.
The Mind of Everyday37 %
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₹16,424
₹10,347
Binding:
Hardback
Release:
29 Dec 2024
Language:
English
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15.
Applying Mind Genomics to Social Sciences
Publisher: IGI Global
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₹11,417
Binding:
Digital download and online
Release:
13 May 2022
Language:
English
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16.
Applying Mind Genomics to Social Sciences
Publisher: IGI Global
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₹22,205
Binding:
SA
Release:
13 May 2022
Language:
English
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17.
Applying Mind Genomics to Social Sciences
Publisher: IGI Global
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₹11,417
Binding:
Digital download and online
Release:
13 May 2022
Language:
English
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18.
Consumer-based New Product Development for the Food Industry
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₹12,836
Binding:
Digital download
Release:
06 Apr 2021
Language:
English
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19.
Consumer-based New Product Development for the Food Industry
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₹12,836
Binding:
Digital download
Release:
06 Apr 2021
Language:
English
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