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Howard Moskowitz

Howard MoskowitzHoward Moskowitz holds a bachelor’s degree from Queens College, New York, Mathematics, Psychology; Phi Beta Kappa, and Ph.D. Harvard University, Experimental Psychology. Dr. Moskowitz has held several academic positions and has a long list of awards.Dr. Moskowitz is the author/co-author of more than 300 papers and books. Some of his books have been bestsellers, like Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them. Read More Read Less

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1.
Understanding the Marketing Exceptionality of Prestige Perfumes39 %
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₹3,444
₹2,101
Binding:
Paperback
Release:
31 May 2023
Language:
English
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2.
Applying Mind Genomics to Social Sciences43 % NR
Publisher: IGI Global
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₹16,088
₹9,170
Binding:
Paperback
Release:
13 May 2022
Language:
English
International Edition
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3.
Consumer-based New Product Development for the Food Industry10 % NR
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₹12,624
₹11,362
Binding:
Hardback
Release:
04 Jul 2021
Language:
English
International Edition
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4.
The Mind of Everyday37 %
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₹17,099
₹10,772
Binding:
Hardback
Release:
29 Dec 2024
Language:
English
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5.
Food Texture39 %
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₹68,900
₹42,029
Binding:
Hardback
Release:
04 Jul 1987
Language:
English
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6.
Applied Sensory Analy of Foods39 %
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₹22,789
₹13,901
Binding:
Hardback
Release:
30 Jun 1988
Language:
English
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7.
Understanding the Marketing Exceptionality of Prestige Perfumes39 %
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₹9,009
₹5,495
Binding:
Hardback
Release:
27 Mar 2018
Language:
English
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8.
Sensory and Consumer Research in Food Product Design and Development
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9.
Applying Mind Genomics to Social Sciences43 % NR
Publisher: IGI Global
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₹20,963
₹11,949
Binding:
Hardback
Release:
13 May 2022
Language:
English
International Edition
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12.
Concept Research in Food Product Design and Development10 % NR
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₹32,606
₹29,345
Binding:
Hardback
Release:
04 Nov 2005
Language:
English
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13.
An Integrated Approach to New Food Product Development2 % NR
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₹38,135
₹37,372
Binding:
Hardback
Release:
24 Jun 2009
Language:
English
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14.
Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them
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15.
Applying Mind Genomics to Social Sciences
Publisher: IGI Global
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₹11,417
Binding:
Digital download and online
Release:
13 May 2022
Language:
English
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16.
Applying Mind Genomics to Social Sciences
Publisher: IGI Global
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₹11,417
Binding:
Digital download and online
Release:
13 May 2022
Language:
English
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17.
Applying Mind Genomics to Social Sciences
Publisher: IGI Global
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₹22,205
Binding:
SA
Release:
13 May 2022
Language:
English
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18.
Consumer-based New Product Development for the Food Industry
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₹12,836
Binding:
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Release:
06 Apr 2021
Language:
English
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19.
Consumer-based New Product Development for the Food Industry
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₹12,836
Binding:
Digital download
Release:
06 Apr 2021
Language:
English
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20.
Premium by Design
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₹6,984
Binding:
Digital (delivered electronically)
Release:
01 Mar 2011
Language:
English
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