Ian ChastonIan Chaston is a professor at Auckland University Business School in New Zealand. Prior to this appointment he was a professor at the University of Plymouth in the UK and has been a visiting professor in universities in Germany, New Zealand, Peru, Vitnam, and elsewhere in the UK. His primary research interests are entrepreneurship, marketing, and small business management. He has published over 20 texts and in excess of 100 academic journal and conference proceedings articles. Prior to entering academia, Ian worked in brand management and advertising in both the United States and the UK. Read More Read Less