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Ilse Struweg

Ilse StruwegProf Ilse Struweg is an Associate Professor in the Department of Marketing Management. She is based on the Bunting Road campus where she teaches Consumer Behaviour, Marketing Management and supervises post-graduate students. Prof Struweg has worked i higher education, both in academia and university management, locally and internationally since 2001. She completed her PhD at the University of Pretoria in 2005 and her research specializations include Strategic Integrated Communication, Integrated Marketing Communication, Public Relations and Qualitative research methodologies. Her teaching philosophy is based on developing and challenging students (beyond knowledge and skills), to become impactful, mindful citizens. Previously she held the position of Head of the School of Business and Economics at Monash University, Australia. Monash University also recognized her with an “Exceptional Achievement Award”. At age, 27, she earned a PhD in Strategic Integrated Communication and since then supervised students at various levels. He contributions have been acknowledged by reputable media outlets such as BBC World News, The Conversation and The Citizen. Read More Read Less

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Strategic Blueprints for AI-Driven Marketing in the Digital Era2 % NR
Publisher: IGI Global
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₹13,432
₹13,163
Binding:
Paperback
Release:
30 Apr 2025
Language:
English
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Strategic Blueprints for AI-Driven Marketing in the Digital Era
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