Inna PivenInna Piven is a Marketing Educator, Learning Designer, researcher, and business consultant. She received her Graduate Diploma in Education from The Far Eastern State University of Humanities (Russia) and Master of Business from Unitec Institute of Tehnology (New Zealand). Since 2011, Inna has been teaching a variety of marketing papers across polytechnics in New Zealand focusing on innovative approaches in course design and delivery. As a Learning Designer, she has been involved in undergraduate and postgraduate course development for different disciplines. Her research interests cover a range of business and educational topics related to social media. Inna has published journal articles and book chapters that include Journal of Retailing and Consumer Services, and Advances in E-Business Research (AEBR) Book Series by IGI Global. She has made numerous New Zealand and international conference presentations, and also served as a reviewer for marketing publications including Case Studies in Strategic Communication. In 2015 Inna won the “Excellence in Research and Enterprise” award for her research and student project supervision. Read More Read Less