Isaac K NgugiIsaac is a senior lecturer in the Department of Marketing at Bournemouth University in the UK. He is also a visiting lecturer at the University of Southampton. Isaac has a PhD in Marketing, an MSc. in Agricultural Economics (Distinction) and a BSc. i Agribusiness Management (First Class Honours). He teaches consumer behaviour to second year Business Studies students and to online Global Business Management students. Isaac has sustained research interest in food and drink marketing and has published several journal articles, book chapters and other outputs in this field. Additionally, Isaac has spearheaded several research projects on agri-food marketing in both developing countries (Kenya) and developed countries (UK). He works across academia and for both national and international research organisations. Read More Read Less