Jacob GroshekJacob Groshek has a long list of research, teaching, and industry appointments, which currently include Executive Director of the newly-formed Institute for Representation in Society and Media, the Chair of Emerging Media at Kansas State University, nd as President of Metro Boston NFL Flag Football. He is also affiliated faculty with the Department of Communication and Arts at Roskilde University (Denmark) and served as Associate Director of the Center for Mobile Communication Studies at Boston University. In addition, he has also been a leading Digital Experience Management consultant at the International Data Corporation and member of the faculty at Boston University (tenured), the Toulouse School of Economics (France), the University of Melbourne (Australia), and Erasmus University (The Netherlands). He earned his Ph.D. in media research at Indiana University Bloomington, where he specialized in applied analytics for international, political, and health communication networks and advanced econometric methods. Topically, his areas of expertise now address online and mobile media technologies as their use may relate to sociopolitical and behavioral health change at the macro (i.e., national) and micro (as in individual) levels. His work also includes analyses of sports and media marketing content along with user influence in social media campaigns that drive engagement, participation, and revenue. Put simply, He puts his academic research to the test everyday with media marketing analytics efforts that build programs and drive millions in ongoing, annual revenue across industry verticals. His research makes it easy deploy and engage a blend of interpretive as well as relatively advanced AI-driven statistical tools for network analysis, forecasting, and explaining where and how the use of media has shaped public opinion and global events, in particular as it relates to political and health decision making. Read More Read Less