James L. HortonJAMES L. HORTON is general manager in charge of the public relations unit of Poppe Tyson, a nationwide integrated communications firm. He has extensive management and other experience in investor relations, corporate communications, marketing, and comunications consulting. Among his clients are financial services firms, computer and high-tech companies, a German auto manufacturer, oil, chemical, and environmental treatment firms, consumer packaged goods manufacturers, basic manufacturers and utilities. Horton writes and lectures frequently on business management practices and quality in corporate communications. Horton holds a Masters in marketing and finance from the J.L. Kellogg School of Management, Northwestern University

M.A. from the University of Missouri School of Journalism and a M.A. from U.C.L.A., in English literature.
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