Jaskirat Singh RaiJaskirat Singh Rai (PhD, Punjabi University Patiala, India) is an Associate Professor of Marketing Management in the Department of Chitkara Business School at Chitkara University, Punjab, India. He has completed his doctoral degree from Punjabi Univesity, Patiala. He completed his MBA degree from Guru Nanak Dev University, Amritsar. He has completed his Master of Economics and Post Graduate Diploma in Computer (PGDCA) from Punjabi University, Patiala. He has cleared the UGC-NET examination. He is researching the fields of sports marketing, sports sponsorship, sports celebrity advertising, fantasy sports, brand credibility, brand image, and consumer behavior. He has published papers in leading journals such as the Asia Pacific Journal of Marketing and Logistics, International Journal of Sports Marketing and Sponsorship, Sport Business Management: An International Journal, Journal of Global Sport Management, Journal of Global Business Advancement, etc. He teaches in the areas of marketing management and research. Read More Read Less