Jason FallsJason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. He is an innovator in the conversation research segment of social analytics, having published the first-ever Conversation Reort in 2012. That work eventually led to him founding the Conversation Research Institute, which mined online conversations for consumer insights for businesses of all sizes. An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. A 2014 Forbes article named him one of ten business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters, and Tony Hseih. Falls is coauthor of two books: No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (with Erik Deckers) and The Rebel's Guide to Email Marketing (with DJ Waldow). Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to Ad Age's Power 150 in October of 2010. Read More Read Less