Jeganathan Gomathi SankarJeganathan Gomathi Sankar is a distinguished educator specializing in marketing, currently serving as a faculty member at the BSSS Institute of Advanced Studies. He holds a Master of Business Administration and a Bachelor of Engineering from Anna Uniersity and earned his Ph.D. from Pondicherry University. He focuses on information diffusion, ICT, marketing technology, and data science. Sankar has also completed a Postgraduate Diploma in Statistics and Research Methods and Industrial Psychology. His impactful research contributions have been published in reputable journals indexed in Scopus and ABDC. He has actively participated in numerous national and international conferences, earning best paper awards from prestigious institutions such as IIM and NIT. Sankar's teaching philosophy integrates theoretical insights with practical applications, providing students with a comprehensive understanding of contemporary marketing trends. His proficiency in analytical tools such as SPSS, AMOS, STATA, PowerBI, and Python enhances the sophistication of his research endeavors. Known for his engaging teaching style and commitment to academic excellence, he fosters an environment that encourages critical thinking among students. Sankar continues to shape future marketing professionals at the BSSS Institute of Advanced Studies, exemplifying his dedication to advancing knowledge in marketing and technology. Read More Read Less