Jennifer AakerJennifer Aaker is a behavioral psychologist, author, and chaired professor at Stanford's Graduate School of Business. Her work has been published in leading journals, and featured in The Economist, The New York Times, The Wall Street Journa, The Atlantic, Forbes, NPR, and Science. Dr. Aaker has been honored with numerous teaching awards including Poets & Quants MBA Professor of the Year. She counts winning a dance-off in the early 1980s among her most impressive achievements, and cooks very poorly. Naomi Bagdonas is a Stanford lecturer with over ten years experience in executive coaching and management consulting, and a professionally-trained comedian at The Upright Citizens Brigade Theater in L.A. She fosters a sweet pitbull named Panda, who silently judges her. Read More Read Less