Jesse Itzler

Jesse Itzler eats only fruit 'til noon, loves Run-D.M.C., and enjoys living life out of the box. In fact, he doesn't even have a box. The author of the bestseller Living with a SEAL cofounded Marquis Jet, the world's largest private et-card company, which he and his partner sold to Berkshire Hathaway/NetJets. He then partnered with Zico coconut water, which he and his partner sold to the Coca-Cola Company. A former rapper on MTV, he wrote and performed the NBA's Emmy Award-winning I Love This Game music campaign and the popular New York Knicks anthem Go NY Go. When not running ultra-marathons, eating vegan food, or being a dad to his four kids, he can be found at the NBA's Atlanta Hawks games, where he's an owner of the team.