Jim HorburyJim Horbury is the Solutions Practice Director at InterWorks, currently living and working in Hampshire, UK. Having spent almost two decades working in technical and creative direction roles in advertising, Jim was an early proponent of data-driven esponse measurement and drove the development of ad-tech reporting solutions for some of the UK's largest travel and tourism organizations. After a move into telecoms, big data and machine learning, it was a natural step to put his accumulated knowledge into action as a consultant. Jim now leads a global team of solution architects working with some of the world's best-known brands, designing and leading the development of innovative and scalable analytics solutions. Outside of work, Jim tries to recapture his youth with mountain-biking, running, and climbing. Read More Read Less