Joaquim Monteiro PratasJoaquim Pratas has a PhD in Business and Management Studies (with a specialization in Marketing and Strategy) from Faculdade de Economia do Porto - University of Porto. Currently, he is an Adjunct Professor at Instituto Superior de Contabilidade e Adinistração - Instituto Politécnico do Porto (ISCAP - IPP), and invited lecturer in Porto Business School - University of Porto. He is a researcher at Centro de Estudos Organizacionais e Sociais do Politécnico do Porto (CEOS.PP), and at Governance, Competitiveness and Public Policy (GOVCOPP) unit research from Universidade de Aveiro. His main interests involve Retail, Marketing, Management, Sales and Tourism, and has published academic papers and book chapters in these topics Read More Read Less