Jody CrosnoJody L. Crosno is the Joseph E. Antonini Chair and Professor of Marketing at West Virginia University. She earned her PhD in Marketing at the University of Kentucky. Dr. Crosno’s research primarily focuses on the devel opment and mangement of interfirm relationships in marketing channels. Her research draws on multiple theories and perspectives to gain a better understanding of how to maximize efficiency in channel relationships. Her research has been published in the Industrial Marketing Management, Journal of the Academy of Marketing Science, Journal of Business-to-Business Marketing, Journal of Business and Industrial Management, Journal of Business Research, Marketing Letters, among others. Dr. Crosno serves on the Editorial Review Boards of Journal of Business to-Business Marketing, Journal of Inter-Organizational Relationships, and Journal of Marketing Theory and Practice Read More Read Less