Joe BakerJoe Baker, MBA, is a nationally recognized educator and advocate for financial literacy. For over 26 years, he has taught personal finance at the University of Arkansas for Medical Sciences, helping students and professionals make smarter money decisons. Known for his mix of humor, real-world wisdom, and understanding, Joe makes finance approachable and practical.He co-authored the bestselling Baker's Dirty Dozen Principles for Financial Independence with his daughter, Lindsey Baker-a book named by GoBankingRates.com as one of "10 Financial Books That Will Change Your Life." Their updated edition, Start Smart, Finish Rich! was released in November 2025.Joe also gives back through scholarships for students from his hometown of Emerson, Arkansas, and for pharmacy students at UAMS. Read More Read Less