Joe Vitale Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "The Buddha of the Internet" for his combination of spirituality and marketing acumen. His other books include The Attractor Factor, There's a Customr Born Every Minute, and Life's Missing Instruction Manual, all from Wiley. He is also one of the stars of the hit movie The Secret. For more information, visit www.mrfire.com. Read More Read Less