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John Aldon Estes

John Aldon Estes

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An Integrative Value-Based Consumer Behavior Model in the Restaurant Industry: Aspects of Regulatory Focus Theory and Cognitive Appraisal Theory
An Integrative Value-Based Consumer Behavior Model in the Restaurant Industry: Aspects of Regulatory Focus Theory and Cognitive Appraisal Theory
By: John Aldon Estes, Bongran (Lucia) Sun
Publisher: Proquest, Umi Dissertation Publishing
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₹6,347
Binding:
Paperback
Release:
01 Sep 2011
Language:
English
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