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John D C Little

John D C Little

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1.
A Model of Adaptive Control of Promotional Spending11 % NR
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₹1,512
₹1,346
Binding:
Paperback
Release:
22 May 2025
Language:
English
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2.
A Logit Model of Brand Choice Calibrated on Scanner Data12 % NR
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₹1,512
₹1,331
Binding:
Paperback
Release:
22 May 2025
Language:
English
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3.
A Logit Model of Brand Choice Calibrated on Scanner Data12 % NR
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₹3,030
₹2,666
Binding:
Hardback
Release:
22 May 2025
Language:
English
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4.
A Model of Adaptive Control of Promotional Spending11 % NR
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₹3,030
₹2,697
Binding:
Hardback
Release:
22 May 2025
Language:
English
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5.
A Media Selection Calculus14 % NR
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₹1,697
₹1,459
Binding:
Paperback
Release:
22 May 2025
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English
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6.
A Media Selection Calculus11 % NR
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₹2,697
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Hardback
Release:
22 May 2025
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English
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7.
A Method for Synchronizing Traffic Lights12 % NR
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₹3,030
₹2,666
Binding:
Hardback
Release:
18 Jul 2023
Language:
English
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8.
MEDIAC, an On-line Media Selection System2 % NR
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₹2,574
₹2,523
Binding:
Hardback
Release:
18 Jul 2023
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English
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9.
When and What to Buy--a Nested Logit Model of Coffee Purchase11 % NR
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₹1,386
₹1,234
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
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10.
When and What to Buy--a Nested Logit Model of Coffee Purchase2 % NR
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₹2,574
₹2,523
Binding:
Hardback
Release:
18 Jul 2023
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English
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11.
Branch and Bound Methods for Combinatorial Problems12 % NR
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₹2,666
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Release:
18 Jul 2023
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12.
MEDIAC, an On-line Media Selection System11 % NR
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₹1,386
₹1,234
Binding:
Paperback
Release:
18 Jul 2023
Language:
English
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13.
Branch and Bound Methods for Combinatorial Problems12 % NR
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₹1,512
₹1,331
Binding:
Paperback
Release:
18 Jul 2023
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English
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14.
Brandaid10 % NR
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₹3,157
₹2,841
Binding:
Hardback
Release:
27 Oct 2022
Language:
English
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15.
Models and Managers11 % NR
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₹1,512
₹1,346
Binding:
Paperback
Release:
27 Oct 2022
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16.
Brandaid13 % NR
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₹1,791
₹1,558
Binding:
Paperback
Release:
27 Oct 2022
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English
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17.
The Synchronization of Traffic Signals by Mixed-integer Linear Programming11 % NR
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Hardback
Release:
27 Oct 2022
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18.
Operations Research in Marketing11 % NR
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₹3,030
₹2,697
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27 Oct 2022
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19.
Operations Research in Marketing11 % NR
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₹1,512
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27 Oct 2022
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English
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20.
Models and Managers12 % NR
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₹3,030
₹2,666
Binding:
Hardback
Release:
27 Oct 2022
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English
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