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John E Kennedy

John E Kennedy

John E. Kennedy (1864-1928) was a pioneering advertising copywriter whose groundbreaking ideas transformed the industry. A former Canadian Mountie turned ad man; Kennedy introduced the concept of "Reason Why Advertising"--the idea that ever advertisement should provide a logical, compelling reason for the customer to buy. His belief that advertising should be "salesmanship on paper" challenged traditional advertising practices at the time, and laid the foundation for what would become modern direct-response marketing.

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2.
Enclosed Experimental Ecosystems and Scale
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₹1,320
Binding:
Hardback
Release:
27 Feb 2009
Language:
English
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3.
Enclosed Experimental Ecosystems and Scale
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₹824
Binding:
Paperback
Release:
27 Feb 2009
Language:
English
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4.
Reason Why Advertising10 % NR
Publisher: Sound Wisdom
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₹1,282
₹1,154
Binding:
Paperback
Release:
09 Dec 2025
Language:
English
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5.
While The Universe Watched8 % NR
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₹1,295
₹1,191
Binding:
Paperback
Release:
14 Aug 2022
Language:
English
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6.
Scaling Relations in Experimental Ecology25 % NR
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₹4,625
₹3,469
Binding:
Paperback
Release:
01 Aug 2001
Language:
English
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8.
Low Voltage Wiring: Security/Fire Alarm Systems
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₹4,977
Binding:
Digital (delivered electronically)
Release:
21 Sep 2001
Language:
English
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9.
With the Immortal Seventh Division
Publisher: Wentworth Press
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₹1,420
Binding:
Hardback
Release:
29 Aug 2016
Language:
English
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10.
With the Immortal Seventh Division
Publisher: Wentworth Press
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₹1,078
Binding:
Paperback
Release:
29 Aug 2016
Language:
English
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11.
Scaling Relations in Experimental Ecology
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₹2,621
Binding:
Digital (delivered electronically)
Release:
14 May 2014
Language:
English
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12.
Scaling Relations in Experimental Ecology40 %
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₹11,050
₹6,630
Binding:
Hardback
Release:
01 Aug 2001
Language:
English
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13.
Peaks, Passes And Glaciers
Publisher: Arkose Press
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₹1,546
Binding:
Hardback
Release:
02 Nov 2015
Language:
English
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14.
Observations on Obstetric Auscultation, With an Analysis of the Evidences of Pregnancy, and an Inquiry Into the Proofs of the Life and Death of the Ftus in Utero
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15.
Observations on Obstetric Auscultation, With an Analysis of the Evidences of Pregnancy, and an Inquiry Into the Proofs of the Life and Death of the Ftus in Utero
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16.
The Moon 1968–197231 %
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₹1,199
₹827
Binding:
Hardback
Release:
10 Nov 2016
Language:
English
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17.
A Ladder to the Sky
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₹1,239
Binding:
Downloadable audio file
Release:
09 Aug 2018
Language:
English
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18.
A Ladder To The Sky
Publisher: ISIS Publishing
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₹7,728
Binding:
Downloadable audio file
Release:
01 Jun 2019
Language:
English
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19.
A Ladder To The Sky
Publisher: ISIS Publishing
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₹8,367
Binding:
CD-Audio
Release:
01 Jun 2019
Language:
English
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