JOHN GOUNTASJohn I. Gountas John Gountas is a Senior Lecturer in Marketing at the Business School of La Trobe University in Melbourne. John holds a PhD in consumer behaviour from the University of Reading, a Master of Sciences in psychometrics from the Univerity of London, a postgraduate Certificate in Education, a Higher National Diploma in Hotel Management, and a Master of Sciences in Tourism from the University of Strathclyde. He is a trained hotel manager and has worked in marketing positions with a number of tourism companies in the UK and Spain. John has co-authored the textbook Services Marketing, First Asia-Pacific Edition and a research book/report, ‘The Characteristics of Touring Holiday Makers’. His research papers have appeared in the Journal of Business Research, Journal of Services Marketing, Tourism Management, Vacation Marketing and Advances in Consumer Research. John has taught in all levels of higher education in the UK, Sweden, Greece, China and Australia. His current research is focused on the psychological characteristics of market mavens and testing and validating of his own model of personality orientations, using neuromarketing research tools like EEG and fMRI technology. Read More Read Less