John James BurnettJOHN BURNETT is Professor of Marketing and Chairperson of the Marketing Department at the University of Denver. Author of more than 13 earlier books, including four widely used textbooks, he has published in all of the major academic journals of his ield. Burnett concentrates his research on marketing communication strategy, segmentation, and services marketing, and has consulted with numerous companies, such as Johnson & Johnson, Qwest, AT&T, Lucent, and First Data. Read More Read Less