John RifeJohn Rife, founder, and owner of East End Market in Orlando, Florida, finds purpose in empowering passionate entrepreneurs, trendsetters, makers, and mavens to grow their ideas into flourishing businesses. A vocal advocate for Orlando's culinary scen, Rife's East End Market marries his experience as a commercial real estate developer with his dedication to locally distinct food systems. Beyond investing in startups and growing food brands, Rife is also an avid lecturer, humanitarian, world traveler, and family man. Read More Read Less