Jose Manuel Vazquezobtained his MSc and PhD Degrees both from Universidad Politécnica of Madrid. He has over thirty years experience in the IT sector, designing and developing a variety of innovative projects for market-leading companies. During his career he has playe different roles and positions of responsibility in various areas of business for which he worked such as production, sales, marketing, communication, and R&D. He is currently a Lecturer at University CEU-San Pablo in Madrid and managing partner of a consultancy company focused on the implementation of change management and BPR for new companies in the digital economy. It has also been evaluating research projects of the European Union and has served on various national and international committees related to marketing and regulation in the field of IT. Read More Read Less